Home › Our concept
The Facto is what you make it
Light frozen yogurt, a giant topping bar and just one rule: treat yourself. Since 2011, we've been filling pots… and putting smiles on faces.
One pot, one price, zero limits
It's simple: choose the size of your pot, we fill it with our 0% fat frozen yogurt or our vanilla soft serve, and off you go to the topping bar. Fresh fruit cut every day, sauces, biscuits, sweets, cereals… add whatever you like.
As long as it fits in the pot, the price stays the same. A formula unique in France that makes every pot your own creation.
- A lighter alternative to traditional ice cream
- The biggest topping bar in France: 34 toppings and 11 sauces
- Halal ice creams and bubble waffles, made with pasteurised and sterilised milk
- Fresh products, prepared right in front of you
- Customisation at the heart of the experience
Welcome to the Facto!
Mignon, Beau or Magnifique?
Six sizes for every appetite, from the littlest to the greediest. Each size has a set price, toppings included.
Le Trognon90 g · under 10s
Le Mignon110 g
Le Beau160 g
Le Parfait180 g
Le Magnifique220 g
Le Superbe350 g · to shareWhat makes us tick
Freshness
Fruit is washed and cut in store every day. No compromise on taste.
Freedom
Thousands of possible combinations: no two pots are alike.
Lightness & quality
0% fat frozen yogurt, halal, made with pasteurised and sterilised milk.
Good vibes
Smiling teams and bubbly red-and-white stores.
From the American dream to France's no.1
It all started with a trip to the United States. Fresh HEC graduates Ouriel Hodara and Emmanuel Tedesco discovered self-serve frozen yogurt there… and decided to give it a French twist.
- 2011
The first pot
Aged 23, the two founders open the very first Yogurt Factory store.
- 2016
Franchise launch
Building on the success of its own stores, the network opens up to entrepreneurs.
- 2017
Record growth
Yogurt Factory enters the Financial Times ranking of Europe's 1,000 fastest-growing companies (2017 and 2018).
- 2018
Boon acquisition
The Facto takes over rival brand Boon and its stores.
- 2019
Going international
More than 40 stores, and the first openings outside France.
- 2024
Ever more treats
Bubble waffles, Liège waffles, bubble tea: the menu grows beyond the pot.
- 2025
90 stores
Donuts, vanilla soft serve, matcha, ube and slushies arrive. The network has 90 locations in 10 countries, from France to Uzbekistan.
- 2026
Target: 100
Launch of the loyalty programme (€1 = 1 point) and major new openings. What if the next one were yours?
Fancy a taste?
Find your nearest store and build your first pot.